Did you know that Adcomm offer SEO and Paid Search? If not, then now you do.
While some of you may be excited right now, others may be wondering what SEO and Paid Search are and why you should care. The first line of this article was for everyone. But, if you already know what those terms mean, then you have all of the information you need.
For those of you new to SEO and Paid Search read on. In the rest of this article, we will give you a primer of the most important ideas about SEO and paid search and why they are so important for your business.
What is SEO?
SEO is a term that gets thrown around a lot lately. But, you may be wondering what exactly it is and how it works. Never fear, we have all of the information you need about SEO right here.
SEO stands for search engine optimization. It is a process that drives more unpaid traffic to your website. Website developers have actually been using optimization for search engines since the middle of the 1990s. However, it hasn’t been until Google rose to power that SEO as a concept became so important.
Today, the entire SEO process and the search engines that use it is quite sophisticated. Thus, SEO has become a fairly complicated process to do well. This is why you should rely on Adcomm to do your SEO for you. We have experts that will tell you how to add keywords, phrases, and links to increase your rankings on search engines and ultimately increase your potential consumer base.
What is Paid Search?
Paid search is very different than SEO but related in that it aims to drive more traffic to your website. Essentially, you use paid search advertising with search engines. You are allowed to show your ads on the search engine’s results page, but you don’t have to pay until someone clicks on the link.
Paid search is a great way to increase the visibility of your business. Millions of people are using search engines all the time, which means you suddenly have a very large pool of potential customers to draw from. And, that you don’t have to pay until someone uses the link is great. It allows you to promote your business without a huge initial output of cash.
The thing to keep in mind with paid search is that like other forms of advertising, you need to do it well in order to reap the benefits. You can’t just put an ad up there and expect results. Adcomm Advertising is here to help you optimize your paid search ads. Let us use our thirty years of advertising experience to design you an ad that will attract your target audience and get you those clicks.
Adcomm Advertising is all about effective communication. We want to help you effectively communicate with your customers through SEO and paid search. Call us today and let us help you increase the visibility of your business.