Search Engine Marketing

Search Engine Marketing (SEM) is a broad term. It encompasses both Search Engine Optimization (SEO) and Paid Placement on Search Engines. SEO is the process of optimizing a website in order to rank higher in major search engines such as Google. This is accomplished through a combination of on-site optimization, subtle changes to code, content on the website itself, and off-site optimization, which consists of getting links from other websites to your website.

On-Site SEO

On-site SEO consists of ensuring best practices are in place on the website itself, both within the code, and in the content and layout. This includes optimizing metadata (title tags and descriptions), inspecting for broken links, checking robots.txt and site maps, page crawl errors, indexing problems, etc. This also includes coordination the content manager to ensure the right content strategy is in place, and that the correct content is being created and optimized to meet the goal of increasing search traffic.

What We Do: We conduct an initial, comprehensive SEO site audit, reviewing details of your website and ensuring best practices are in place. A report will be provided to you with suggested changes for optimization. The webmaster will implement changes.

We will also work and coordinate with you to develop 2 pieces of new optimized content each month for placement on your website or blog.

Off-Site SEO

Link Building

Google Maps

Links are a powerful indicator to Google that a website is trusted and relevant to certain keywords. Link building is getting links from other websites to the Client's website.

What We Do: We engage in link building on a monthly basis to make your website rank higher in organic search listings for specific keywords. Google will be more inclined to show your website higher in the search results, leading to an increase in web traffic.

All link opportunities are vetted to be in compliance with Google and link building best practices.

We start by working with you to identify which keywords you would like to rank for, and order by priority. We then run a rank report to determine a benchmark of where your website currently ranks in Google for those specified keywords. The benchmark will allow us to demonstrate progress over time as link building progresses. A rank report is provided at the end of every month so you can see demonstrable evidence of results, specifically that your website is appearing higher in search engine organic results.

Pay Per Click (PPC)

Advertising on Google’s Ad platform enables an advertiser’s relevant ads to appear when specific keywords are queried related to that advertiser’s products or services. Google Ads is Google’s PPC platform. Each time an ad is clicked, Google charges the advertiser a variable per click fee. This is a great way to get traction for your website immediately.

Microsoft Bing platform operates similar to Google Ads, but only brings in 10 to 15% of the traffic Google brings. As a result we always recommend our clients start with Google Ads, only expanding into Microsoft Bing advertising once Google Ads has been maxed out.

What We Do: We develop and launch a robust Google Ads account targeting the products or services you are selling, in the service area you are looking to sell them. We work with you to set a daily budget. Our goal is to drive targeted traffic to your website to generate leads or sales at the acceptable price per lead / sale you set forth. Our ongoing management and optimization will be performed continually improve and iterate on success.

We help our clients achieve success through offline and online marketing.

If you’re ready to take your business to the next level and are looking for the perfect partner, let’s chat!